70% of customers look at multiple review sites when choosing a local business.
84% believe that reviews older than 3 months aren’t relevant.
32% of customer’s next step after reading positive reviews is visiting the seller’s website.
85% of consumers trust online reviews as much as personal recommendations.
94% say an online review has convinced them to avoid a business.
Four out of five consumers have changed their minds about a recommended purchase after reading negative online reviews.
93% of people say that online reviews impact their buying decisions.
85% of consumers are willing to leave reviews.
50% of customers that were asked to leave an online review were asked in person during the sale.
66% of consumers have written an online review for local businesses – including 80% of 35-54-year olds.
Out of the group surveyed who left reviews, customers left an average of 9 reviews per year.
60% have written reviews for positive experiences, while just 25% have written reviews for negative experiences.
34% of people who left reviews wrote 2-3 reviews for local business.
89% of consumers read businesses' responses.
71% of consumers say they’re more likely to use a business that has responded to their existing reviews.
30% of consumers say they positively judge a business which publicly responds to online reviews.
40% of consumers received a response from a business after leaving a review.
7% of consumers older than 55 would use a business that has less than 3 stars.
Only 53% of consumers would use a business that has less than 4 stars.
The average consumer reads 10 reviews before feeling able to trust a business.
Going from a 3-star to a 5-star rating delivers businesses 25% more clicks from Google.
A "One-Star" difference in reviews results in a 5-9% change in revenue.
Businesses without 5 stars risk losing 12% of their customers.
Only 53% of people would consider using a business with less than 4 stars.
3.3 is the minimum star rating of a business consumers would engage with and only 13% of
consumers will consider using a business that has a 1 or 2 star rating.
Consumers aged 55+ are the least likely to forgive a low star rating.
The importance of customer reviews and star ratings to businesses with an online presence is not to be underestimated.
Customer reviews and star ratings can make or break your company's online reputation, including your presence in Google's local search results.
According to a Moz study, only 7% said they go past page one of search results when looking for information about something.
There’s a greater than 50% chance that a searcher will find any negative information, especially if the headline is somewhat revealing.
70% of customers prefer getting to know a company via articles rather than advertisements.
1 in 5 companies are unhappy with the way they’re portrayed on their Google page one.
70% of consumers will avoid buying a product if they don’t like the company behind it.
50% of potential sales are lost because consumers can’t find information they are looking for.
1 in 3 businesses say negative social media posts pose the greatest reputation threat.
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