How Geofencing Advertising Works

A virtual geofence is traced around an event location where the advertiser wants to build an audience based on their visit to that particular location during a set, scheduled timeframe.

When people enter the geo-fenced location during the set timeframe, they will then become a part of an audience that can later be targeted following the event.

As the user visits various apps downloaded on their phone (Angry Bird, Weather Channel, Emoji Keyword, Words With Friends) or browses the internet on the mobile browsers, they begin to see ads from said advertiser.

Users can see those Ads for 1 day and up to 30 days after he/she has entered the geofenced area.

Geofencing marketing is the perfect solution for people that want to target a group of people attending a specific event and get more reach out of their ad spend rather than simply zip code targeting or city-wide targeting beit New York, Chicago, Washington DC, Los Angeles, Miami FL, or even Atlanta, GA.

The most important part of your Marketing Budget is your ROI.  You Return On your Investment.  The challenges with Outdoor Advertising are:

• Is the message easy to read at 60 m.p.h.?
• Does the Driver or Passenger have a pen and paper handy to write a phone number or web address down?
• What happens if the traffic is bad?  Or there is a car accident? Or if the weather is bad?
• If the Customer writes down the info what percentage will actually go to their computer and look for your company?
• What percentage of those that go to a computer to look you up search for your business type vs. your name because they forgot your name?  How many other businesses benefit from you Ad because of that?
• Lets not forget that you are only potentially hitting the eyes of drivers going IN ONE DIRECTION!

Today more than ever Consumers' eyes focused on their phones.  The average Consumer today stares at their phone 5 to 7 hours  a day.

Your Ad will appear as soon as they open one of 600,000+ Apps that our software is tied in with.  You ad will reside on those Apps up to 30 days!

We track the number of impressions as well we track the number of Customers that physically visit your business as a result of seeing your ad.