As assisted living and senior living communities grow in popularity, it's important for managers to build strong relationships with potential residents and their families. This can be the key to successful move-ins and improving occupancy rates. In this blog post, we will discuss how to effectively build relationships with families in order to reach more residents and increase move-ins at your assisted living or senior living community.
Spouses and siblings are searching daily for a reputable Assisted Living location for their Mom and Dad to live. We can help you in a number of ways. Contact us today to schedule a demo.
In today's digital age, advertising your senior living community online is a must. One effective way to do so is by geofencing and serving display ads to potential residents and their families.
Geofencing is a location-based advertising technique that allows you to target individuals who are in a specific geographic location, such as within a certain radius of your community. By using this tactic, you can show your ads to people who are more likely to be interested in your senior living or assisted living services.
Display ads can take many forms, including banner ads, video ads, and social media ads. Whatever form your display ad takes, it should grab the attention of potential residents and their families. Make sure to include information about the amenities you offer, such as dining services, transportation, and on-site activities.
By serving display ads to potential residents, you increase the likelihood of them learning about your community and taking the next step, such as scheduling a tour. Plus, since they're already interested in senior living and assisted living, they'll be more likely to consider your community when it comes time to make a decision.
Don't overlook the power of digital advertising when it comes to filling your senior living or assisted living community. Take advantage of Geofencing and display ads to reach potential residents and increase tours of your facility.
Serve up your content where nearby Customers are located.
Give customers a reason to do business with you.
Strategically broadcast your offer to those staying at other locations or visiting them before they make a decision.
If you're struggling to reach potential residents who have visited your website but haven't yet made contact with your Senior Living or Assisted Living community, we have a solution for you. Our digital direct mail program can identify up to 50% of your unknown web traffic and send them a personalized direct mail piece with a special offer from your residence.
This program is incredibly effective at reaching people who are already showing interest in your Senior Living or Assisted Living community but haven't taken the next step to contact you directly. By sending them a targeted offer in the mail, you can pique their interest and encourage them to take action.
Our direct mail pieces are fully customizable and can be tailored to your specific community's needs.
Whether you want to offer a discount on move-in fees, a complimentary consultation with a member of your staff, or a tour of your facility, we can create a direct mail piece that is both eye-catching and effective.
With our digital direct mail program, you can take advantage of the power of direct mail advertising without having to invest in expensive mailing lists or printing costs. Instead, we'll use our advanced technology to identify your unknown web traffic and deliver your message directly to their mailbox.
Don't let potential residents slip through the cracks. With our digital direct mail program, you can connect with more families and increase your move-in rates, all while staying within your budget. Contact us today to learn more about how we can help you reach more people and grow your Senior Living or Assisted Living community.
Did you know that nursing homes with 5-star ratings have much above-average quality, while those with 1-star ratings have much below-average quality? This is why 5-star ratings are crucial for attracting potential residents and their families. Consumers, regulators, insurers, payers, provider networks, lenders, and investors use them to decide which facilities to consider.
In fact, nursing homes may not be able to obtain sufficient referrals or receive Medicare and Medicaid funding if they do not have at least a 3-star rating. Survey inspection results have a major effect on nursing home 5-star ratings, and they can have a profound effect on the facility's referrals, business relationships, and finances for up to three years.
To increase occupancy and improve online reviews, nursing homes should strive for 5-star ratings. Serve ads to potential residents to showcase your facility's strengths and emphasize your commitment to providing quality care. Additionally, encourage satisfied residents and their families to leave positive reviews on online platforms like Yelp and Google. Respond promptly and respectfully to negative reviews and take action to address any concerns.
By improving your online reputation, you can attract more potential residents and their families, ultimately leading to increased move-ins and a stronger relationship with the community.