PRODUCT INFO - YOU NOW HAVE MORE CHOICES!

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As with all forms of marketing it is a good idea to first understand who your Customers are and what is drawing them to your business.  

• Is it your location(s)?
• Is it your incentives or clever marketing hooks?
• Is it that your business markets itself more than your competitors?

Our Marketing Tiles will broadcast your Notification to Nearby Mobile Phones and Tablets, (provided their Bluetooth setting is turned on and for the older phones, their Location feature turned on.)  

Don't over-think what your Notification will say - you have no more than 50 characters to send a teaser message.  Examples of this are "We have two for one tacos" or "Free tire rotation with your oil change".  Use the messages that are currently working for your business before you started using Reach Blue's Marketing Tiles.

Keep an eye on your Analytics.   If you are not receiving a lot of activity consider moving your Marketing Tile to a new location or changing your message.  This form of marketing is less expensive than outdoor advertising, direct mail marketing and email marketing - use it to it's full potential.  If you are receiving great results on a specific Marketing Tile consider duplicating the message and location type to increase traffic to your website or brick and mortar location.

The one thing that most affects the success of broadcasting your Notification to it's maximum potential is water.  When using our technology in a crowded setting it a good idea to place the Marketing Tile eight feet or higher off the ground so the signal travels over the crowd verses through the crowd.

Much like cellular signals and WiFi signals, the more obstructions the Bluetooth signal has to pass through the less distance it will travel.  Place each of your Marketing Tiles in as open of an area as possible - the higher off the ground the better.

Physical locations where a large number of people are located on a regular basis for extended periods of time will increase your likelihood of connecting with more Customers.  Placing them in vehicles traveling at a moderate to high rate of speed is not a good idea as the likelihood of Consumers looking at the device the split second they pass you is slim to none.

With the continued increase in Consumer's awareness of this new marketing technology, the number of Consumers focused on this platform will continue to grow.  We suggest placing signage at your location letting your Customers know that you are using this technology to send additional incentives to their mobile phones and tablets.